Graduated in physiotherapy, Fritz Paixão from Bahia gave up his dream of doing laundry in residential condominiums
Who sees social networks Fritz Paixão There is no doubt that he is a successful person. Born in Salvador BA) and, currently, at 39 years old, he is a motivational influencer and CEO of CleanNew. What many don’t know, however, is that there were successive twists and turns in his life leading up to his success in his career.
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Fritz Paixão graduated in physiotherapy, but abandoned the profession very early to try to realize a dream: becoming an actor. Since Bahia didn’t offer good opportunities, he decided to go there Rio de Janeiro. Although he has never worked as an actor, he began making a name for himself on TV as a local program host. But after a year of service he was fired.
As reported by Estadão, without work, Fritz had to return to Bahia. As soon as he arrived, he received an invitation to present a prize draw program. Since he already had a job again and had just gotten married, he decided to buy an apartment. Without enough money, he realized he needed extra income. It was there that he saw new business potential.
During his stay in Rio de Janeiro, Fritz Paixão noticed that there was a vehicle cleaning service in luxury condominiums. Focused on the female public who didn’t have time to wash cars, the business was still in its infancy in Salvador. With the necessity he had and without much experience, Fritz began washing in the garages of buildings in the early hours of the morning.
The Bahians spent 2012 to 2015 washing cars. In 2015, an even more interesting opportunity arose and the focus was on cleaning and waterproofing sofas. “It took me an hour to earn R $ 250 from washing the car. With the sofa, I started to do 10 times more, with less effort and less work,” she said.
As business grew every day, the businessman received an invitation to have a partner – a friend from television times – in Rio de Janeiro. Done. And this led him to meet celebrities. With contact in the television industry, CleanNew began to serve personalities such as Ivete Sangalo, Carolina Dieckmann, David Brazil, Rodrigo Faro, Roberto Justus, Bruno Gagliasso and Bruna Marquezine.
With the increase in demand, the natural path for the company, which aims to increase its capillarity, was expansion through franchising. It was then that Fritz Paixão and his partner decided to open branches in strategic cities such as Sao Paulo and Rio de Janeiro. Additionally, CleanNew operates in Europe and the United Arab Emirates.
Today the brand is the largest chain in Latin America, specializing in upholstery cleaning, and it has made money R$65 million in 2023. For 2024, the projection is R$100 million.
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Source: Terra
Ashley is a professional author and journalist, working at 247 News Update. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. She brings a unique perspective and in-depth analysis to her work.
