While high costs are an obstacle, the IDC report projects sales growth of 6%.
A recent survey by GfK shows that 54% of Brazilians want to change their mobile phone in 2024. The data also shows that consumers today change devices less frequently, spending around 24 months or more with each device purchased.
This is due to the high prices of the latest models which, according to a survey conducted by Hibou, a company specializing in market research and analysis, have led around 36% of consumers to change mobile phones less frequently. While high costs are an obstacle, an IDC report predicts industry sales growth of 6% in 2024.
For those hoping to buy a cell phone this year, Klubi, a fintech operator of automotive and cell phone consortiums, highlighted some important points that should be considered by consumers to plan the purchase of a device without damaging their finances:
What type of cell phone is ideal for you?
Evaluate the best model based on your needs before making an investment. If your priority is gaming, look for models with better memory and graphics options. If you plan to use it for travel or for leisure moments where you take lots of photos, focus on the camera and storage space.
But if it’s a daily work routine and the use of simpler applications, perhaps it would be ideal to focus on a device with longer battery life.
Refine your search to get the model you want
Once you understand what makes your new cell phone different, you’ll find different brands and models at different prices. It is worth comparing newer models with older ones to understand which is the greater cost-benefit ratio.
Sometimes the specs are very similar and the big difference might just be in the price.
Plan your purchase
Once you’ve found the best options, you’ll be able to get an idea of how much you should spend to buy your new cell phone. But now, how to buy? Cash? In terms? With interest?
According to Eduardo Rocha, CEO of Klubi, “In Brazil everyone has a cell phone, but many people have difficulty obtaining the credit needed to have a good cell phone. This is how we created the product we called Planned Purchase, which offers the possibility of purchasing a smartphone within a maximum period of 24 months, and from the 6th monthly installment paid there is the possibility of redeeming 100% of the credit. Acquiring an asset is a much more convenient and short-term investment,” explains the manager.
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Source: Terra
Ashley is a professional author and journalist, working at 247 News Update. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. She brings a unique perspective and in-depth analysis to her work.
