Don’t try to beat the customer with tiredness, it doesn’t work

Selling is an art that can be improved with time, training and the willingness to learn how to provide better service. It is important to always keep in mind that customer satisfaction must be the premise of every concluded negotiation, regardless of the value that will be negotiated with it.

However, there are some professionals and companies that seem to completely ignore any CRM (Customer Relationship Management) tool, leaving aside the possibility of creating a good relationship in exchange for trying to close a sale at any cost.

This is often seen in the telemarketing practices of some brands, which advertise absolutely aggressively – which has already led to some legal action and attempts to change legislation, here and abroad.

With dozens of calls every day, the strategy applied seems to be to “beat the person to tire them out”, instead of building a team to screen leads well, build and maintain a good customer base.

50% of all phone calls are telemarketing

In 2023, a survey by the National Telecommunications Agency (Anatel) revealed that more than 50% of calls received in Brazil were made via chatbots offering products and services.

Analyzing the strategies adopted, such as telephone and internet companies, which disturb potential customers and the customers themselves, it is clear that it is something done in a completely disorganized way, without preparation for the approach and without any type of strategy .

In short, everything that is fundamental for a good seller-customer relationship is missing, including, in some cases, even education (who has never had the phone disconnected “in their face” to refuse a subscription?).

However, this type of practice must produce results, otherwise it would not be a problem that consumers have been facing for so long. Some may end up subscribing to get rid of calls and texts, or because the offer is really tempting, but what is clear is that meeting the individual needs of the customer is not at the heart of these approaches, which do not even bother to map contacts not yet activated, persistently calling the same people.

Consumer aversion

But, even if we manage to convert some approaches into sales, it is also true that many consumers end up creating a real aversion towards these companies, instead of the passion, which should be the marketing premise that perhaps exists behind all this.

What we can take as examples of these situations, as sales professionals, is what we should not do, both as a salesperson representing a brand and as a company. Customer Relationship Management is not just a tool, but a company philosophy, which can be used in any area. Sensitivity on the part of companies and the preparation of the team would avoid all these inconveniences caused to consumers.