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Brazil expands presence at Italy’s largest wine fair

Vinitaly will be held in Verona from 14 to 17 April

The green and yellow flag of Brazil will be among those present at the 56th edition of Vinitaly, the largest Italian wine fair, promoted by Veronafiere from 14 to 17 April.

The announcement was made by the Brazilian ambassador to Italy, Renato Mosca, on the occasion of the “Tastes of tradition” event in Rome, which celebrated the 150th anniversary of Italian immigration to the South American country.

The presence also celebrates the strong bond between the two communities, with a growing exchange of tourist flows, also thanks to the Italian institutional project for basic tourism, and knowledge in the wine and gastronomic sectors.

“The Italians who arrived in Brazil have made a strong contribution to cultural diversity. Viticulture, not surprisingly, has developed in regions with a strong presence of Italian immigrants. Today Brazil is the 14th wine producer in the world and , in terms of consumption, occupies 13th place, and Brazil will be present at Vinitaly with its own promotion agency to denounce this growing production reality”, said Mosca.

“Italy is the largest producer in the world, with 56 million hectoliters of wine, and Veneto is the first region, with 11 million hectoliters of wine. And in Brazil, Veneto has left its mark. Just think that among the great ones are Salton, originally from Cison di Valmarino, and Adriano Miolo, today the largest wine exporter in Brazil and originally from Piombino Dese”, underlined the governor of Veneto, Luca Zaia.

“Here at the Embassy of Brazil we really feel at home, and the same happens when we are in Brazil. We are on the threshold of an increasingly international and business-oriented Vinitaly, with more than 4 thousand exhibitors and 1.2 thousand main buyers from 65 Countries, up 20% compared to the 2023 edition”, said the president of Veronafiere, Federico Bricolo.

“We are honored to receive representation from Brazil in a sold-out exhibition center, with more than 100 thousand square meters of pavilions and stands”, added Bricolo, recalling that, in 2018, the events company understood the potential of exporting the Italian wine to Brazil and launched the “Wine South America” fair in Bento Gonçalves to promote economic and cultural exchange between the countries.

“The wine business has grown in the yellow-green market, with imports reaching just over 430 million euros in 2023. There is still great potential with over 200 million consumers who have recently approached the world of Bacchus “, he added.

“The attention of Italian wine producers towards Brazil is growing, with Italy in fifth place among the suppliers of the South American giant, with a market share of 8.2%. And in 2023, in Brazil, Italian wines for over 36 million euros, with a trend growth of 2%”, he concluded. .

Source: Terra

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