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Hamburger: one of the most coveted requests from fans in stadiums

Research shows that in 16 Brazilian capitals, snacks were the most purchased item in 2022, with 583,217 units per month

The snacks are winning soccer stadiums, with traditional flavors, meats and cheeses, but also with more elaborate proposals. It’s hard to resist. There are street vendors around the arenas and in them. Snacks are easy to prepare and are well accepted. The idea of ​​bringing snacks that have a more refined preparation and that enhance the fan’s experience in football matches has been tested in stadiums in Brazil.




“Stadiums can no longer survive on football and shirt sales alone, they need to operate on a day-to-day basis and have diverse sources of revenue, whether it’s just games, events or sponsorships,” explains Mark Zammit, CEO of Gourmet Sport Hospitality (GSH) , a company that has been involved in catering (meals) for sporting events for a decade, having already been responsible for the food served in the cabins at the 2014 World Cup and the Rio Olympics, for example. The gourmet food option in football is suitable for those who have to wait for a match.

Burger Day is celebrated on May 28. The delicacy would appear in 1904 at the Saint Louis World’s Fair in the United States. It was at this time that the snack was really seen as a product to be marketed and shared with friends. It would have arrived in Brazil in the 1950s in its simplest version: bread, meat and cheese. Its popularity has grown so much that, according to a survey conducted by Hubster (a platform that provides support for delivery services to restaurants) in 16 Brazilian capitals, a survey found that the most ordered food in the first half of last year was been the delicacy, with about 583,317 monthly orders.

In São Paulo, the Allianz Parque is one of the stadiums that have invested in the operation. Installed in the upper ring of the Palmeiras stadium, there is a restaurant called Braza Gastronomia. It focuses on meat and fish grilled on the barbecue. But among his options is the Braza burger (R$58), with three fillings: caramelized onion and Figueira cheese, fermented persimmons and Alvorada cheese, and black pepper and Tulha cheese.

In Rio, Vasco launched its official hamburger shop “Vasco Delivery” in February. The menu, whose appetizers pay homage to idols who have passed for the team, such as Roberto Dinamite, has some options and even vegan burgers. It is estimated that nearly a thousand units per game can be sold.

Juventude has the Jaconera station, located at the Alfredo Jaconi Stadium. The venue has been exclusively designed for the most fanatical fans who want to “warm up” before matches. With a menu typical of football stadiums and affordable prices, one of the highlights is the smash burger (R$25). Parents and children enjoy themselves there. In addition to snacks, juices and soft drinks with personalized cups are sold.

“Jaconera station, in addition to being a pleasant space, creates a closer relationship between the fans and the club and provides new revenue for Juventude. do and which is connected to the gastronomic culture of football stadiums,” says Madeline Juber, marketer at Youth. coordinator.

Present in the stadiums of the main football teams, Soccer Hospitality, an agency specialized in the management of cabins such as, for example, Boteco Santista (Vila Belmiro), Fiel Zone (Neo Química Arena), Camarote dos Ídolos (Morumbi) and Timbu Zone (Estádio dos Aflitos), offers a haute cuisine service offering unlimited food and drinks. “The production of hamburgers involves a large part of our activity in the cabins. It is a practical and common snack. Being one of the most popular, it is also an optional that allows us to carry out commercial actions and partnerships with the players market”, says Léo Rizzo, managing director of the company.

Source: Terra

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