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Burger King and Carmed launch a limited-edition lip balm with a grilled hamburger scent

The product, launched this Monday 1st, has thrilled the public especially on social networks; the company guarantees that it is not a lie

This Monday, the 1st, the Burger King surprised fans by announcing an unusual partnership with Carmed. The collaboration led to the launch of a new product: the Carmed BK.

This is a lip moisturizer with the aroma of grilled hamburger and a warm feeling in the mouth. The packaging, predominantly white and orange, reflects the visual identity of the two brands.

The social media announcement also detailed the special conditions for getting the product. This is not for sale, but will be offered free with the purchase of specific combos or individual sandwiches.

The limited edition will only be available in select units, including those in São Paulo, Rio de Janeiro, Belo Horizonte, Goiânia and others, for a total of 37 participating locations that can be found at the official release link.

The public reaction was immediate, many expressed surprise and interest in the product. Some joked about it coinciding with ‘April Fool’s Day’, but said they would have liked to ensure they had moisturiser.

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A post shared by Carmed (@carmed)

Between March 27 and 31, Burger King also announced a special promotion, offering free sandwiches to bald people: ”yes, just arrive at participating stores and show off your baldness in the car to eat for free”.

Source: Terra

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