GoldieBlox rages against the princess machine

(CNN) — Sabrina, Reese and Raven traded in their tiaras for a toolbox, and they're encouraging other girls to follow suit in a new online campaign promoting GoldieBlox, a company that claims to make "toys for future inventors." The company was started

Get a Bibliophile in Your Life · All FAIL Videos. YOU ARE HERE: FAIL Blog/; GoldieBlox's New 'Beastie Boys' Commercial Rube Goldbergs Girl's Toys GoldieBlox's New 'Beastie Boys' Commercial Rube Goldbergs Girl's Toys. Favorite 

This is a stupendously awesome commercial from a toy company called GoldieBlox, which has developed a set of interactive books and games to “disrupt the pink aisle and inspire the future generation of female engineers.” The CEO, Debbie Sterling

(CNN) — Sabrina, Reese and Raven traded in their tiaras for a toolbox, and they're encouraging other girls to follow suit in a new online campaign promoting GoldieBlox, a company that claims to make "toys for future inventors." The company was started

That "something" involved a) launching GoldieBlox, an interactive book series and construction set starring Goldie, a young girl inventor; and b) making this awesome ad, in which three young girls create an incredible Rube Goldberg machine to change